About

Eric is the Director of the Six Sigma Marketing Institute dedicated to the advancement of Six Sigma Marketing – a fact based disciplined approach for growing market share in targeted product/markets by providing superior value.  Dr. Reidenbach has developed a number of unique tools for the measurement and management of customer value.  He invites you to visit www.drivingmarketshare.com for further information on how to grow your market share with Six Sigma marketing or visit the Institute’s website at http://www.6sigmarketing.com.